MYSAFETY INSURANCES LAUNCHES ENHANCED DIGITAL PROTECTION AGAINST HATE CONTENT ON THE INTERNET

Three years ago, mySafety Insurances launched a unique digital protection to help the victims of online violations. Insurance holders have been able to get assistance in clearing offensive posts from the web. Now, the service has been expanded and as of 1 July, it also includes more comprehensive counselling to the victims, digital mapping of violations to support any investigation and legal assistance and legal protection of SEK 1 million to pursue cases in court. The main target group of the digital protection includes influencers, public profiles, vulnerable professions, as well as children and their parents.

Journalists and public profiles are becoming increasingly vulnerable to hate content on the internet and for children and teenagers, the web can be an unsafe place. To that end, mySafety Insurances is now strengthening its digital protection.

– Our digital protection was revolutionary when it was launched a few years ago and today we are alone in being able to help the victims of hate content on the internet. The enhanced protection allows us to be of assistance all the way to court. It is important to us since we want to emphasise that hate content on the internet often involves illegal acts, such as defamation, unlawful threats and harassment, says PA Prabert, Vice President of mySafety Insurances. 

HELPS VULNERABLE PROFESSIONS 

With the new digital protection, the insured person gets a personal contact person who manages and pursues the matter based on the needs of each individual case. This can range from clearing offensive posts, restoring and recovering hijacked profiles, to psychological counselling or legal assistance and reimbursement of legal costs. 

– For journalists and influencers, our digital protection has long been a welcome source of support in the daily struggle of many people against threats, hatred and violations in social media. They were our first target group when we launched the insurance, but unfortunately, we see that more and more people need it. Everything from individuals to professionals such as teachers and principals. We also know that many parents worry about their children's “websence.” In this regard, I believe that assistance in clearing posts, as well as the opportunity for children to talk about what happened and get support from a third party, are important components that are of great benefit to all victims in the family, PA Prabert continues. 

COUNSELLING THROUGH THE BLUECALL APP 

With the enhanced protection, mySafety Insurances enters into partnership with a new partner. BlueCall is an innovative actor in the field of e-health and first on the market with its digital platform for anonymous support. The victims pick who they want to talk to and call anonymously directly through the app. It may be someone who has been through something similar or someone trained in psychology and experienced in providing support, such as a therapist, behaviourist or social worker. All contact persons are quality-assured and trained in the tried and tested counselling approach, MI (motivational interviewing).  

– mySafety is, just like BlueCall, at the forefront in adapting its offers to the customer's new digital reality, so this partnership feels pretty spot-on. Regrettably, hate content on the internet is becoming increasingly widespread and we want to help the victims move forwards by offering them therapeutic support over the phone through our BlueCall app. We see that more than 90% of BlueCall's users feel better after a phone call, so we are very pleased to now be able to help mySafety's customers, says Caroline Rödén, CEO of BlueCall.

mySafety Insurances also cooperates with HELP Insurance on digital protection. 

FOR MORE INFORMATION, PLEASE CONTACT: 

Emma Nordenstaaf,  Public Relations Officer
+46704-29 99 59, emma.nordenstaaf@mysafety.se

PA Prabert, Vice President
+46734-48 94 21, pa.prabert@mysafety.se